Influence
Psychology / Influence and decision under uncertainty
Cialdini's study of the principles behind persuasion, such as reciprocity, social proof and scarcity, and how they are used on us.
- First published
- 1984
Psychology / Influence and decision under uncertainty
Cialdini's study of the principles behind persuasion, such as reciprocity, social proof and scarcity, and how they are used on us.